Content Rulebook

Rules For Writing Introduction

First Para

In the first para, include a personal experience or anecdote. If that’s not possible, I like intros to include topic-related facts and/or statistics.

Example:

“AWeber currently has 50,000 users making it the second most used email automation software on the planet. In 2019, AWeber sent out 81 billion emails. Of those 81 billion emails, 1.3 million were from my email account. Yup, I sent out 1.3 million emails last year with a few clicks of the mouse. With a $.02 per subscriber per email, that netted me $26,000. That’s the power of email automation with AWeber.”

For finding statistics on a particular topic you are writing on, take help of chatgpt. Don’t rely blindly on what chatgpt provides. Do a factual check and then include the stat to the intro.

Never start the intro with a generic fluffy line. If the topic is “how long can a turtle bask under sun”, then don’t start the intro with “turtles are very getting very popular in the pet industry for their exquisite look and nature”. From the very first line, stick to the main topic of the article. 

Second Para

Write the answer paragraph here. The answer paragraph just means give a short, precise answer to the main question in the title. This para needs to follow Snippet Optimization format. If you aren’t aware of it, go through this doc. (Password: 222)

Third Para

In this para, just write what you are going to talk about in the whole article. What the reader will learn from reading this article. Needs to be short and precise.

• All in all, the whole intro section shouldn’t be more than 100 words. 
• Be as short and precise as possible throughout the intro section.

Key Takeaways

After the third para in introduction, before the first subheading, you’ll need to add another subheading named ‘Key Takeaways’. 

Under that subheading, write some of the main findings/discussion/advice/important stuff of the article in bullet points. The idea is, if someone doesn’t want to go through the full article, he/she should get the gist from the key takeaways section.

Study: https://theturtlehub.com/why-does-my-turtle-tank-smell/

This article follows all of the above rules. So study it to get a practical idea. 

Rules For Writing Content Body

Subheadings

I am not going to specify any word count for the article. You’ll write as much as necessary for covering the topic fully. 

That doesn’t mean you can add fluffy stuff or irrelevant subheadings to increase the word count. I’ll discard these upon inspection and you won’t be paid for the irrelevant word count. 

To be sure of the subheadings you are choosing, you can first draw the outline of the article and check it with me before writing.

Whenever you are writing an article on any given topic I provide, I want that article to encompass everything on that topic. People should read the article and understand everything there is to know about the concerned topic. 

• To get subheading ideas, search the main keyword that I gave, and look through the competitors. Only choose the relevant competitors that have written on the same intended keyword. Go through their subheadings and make sure you are including the relevant ones for your article.
• In the google search result page, you’ll find a “people also ask” question. Go through that section, take the questions that are relevant as subheadings. You can also include them in a Frequently Asked Questions section. 
• If you scroll down the Google Search Result Page, down below, you’ll find the “Related Searches” section. You can get subheading ideas from there too! 

Important Terms

Throughout the article, bold the important terms you are using. Suppose you are mentioning a disease name, bold that. Or the name of something, the price of something, etc. just bold the important terms.

That doesn’t mean you’ll bold an entire sentence. That will look ugly. Just the terms which can be a few words.

Addon

You can also add a fact or statistic in the middle of the article, before starting a new subhead. BOLD this fact so I can identify it, make it look prettier inside a box when publishing.

In some articles, you can also add a quote in the middle of the article. Something I can later make prettier. These things get shared by readers a lot. If you are taking a famous quote from the net, cite the person who said it. In many cases the pets we are writing on, you won’t find a quote. In that case, ask chatgpt to throw you a few quotes. Don’t go overboard with it. One quote will be fine for an article.

For example, if you are writing on African Dwarf Frogs, ask chatgpt to provide some funny quotes on African Dwarf Frogs. Then take one you like the best and put it in the middle of the article, BOLD. Remember I need to find it later on.

I am calling these stuff addons. Fact, quote etc. Don’t feel obligated to insert both in every article. do one or the other, or both if you find good stuff.

Rules For Writing Conclusion

I hate generic conclusions or the conclusions that just summarize the article. So refrain from doing any of those. 

In my conclusions, your one and only job will be to urge the readers for reading another similar article. 

For that, you’ll have to visit my site, check the category you are writing on, and find the relevant article that the readers might be interested to read after reading the one you are writing. 

Suppose you are writing on Red Eared Sliders. Now, go to my site, click on the Red Eared Sliders category. From then, have a look at the articles and find the one that are most related to the one you are writing and readers will want to read after reading the one you are writing. 

Example: 

Do These Before Delivering Each & Every Article

HemingwayApp

After writing the article, check it with HemingwayApp. It will red mark all the complex long sentences that you’ve written. 

I know some complex sentences are necessary and sound more humane to the article. But too many complex, long sentences are not suitable for blogs or web content. 

So, try to reduce long complex sentences as much as possible. 

Link: https://hemingwayapp.com/

Grammarly

You need to check the article with Grammarly Premium and ensure at least 95 score before uploading the article to clickup.

If you are a new writer and don’t know about clickup, go through this doc. (Password: 222)

Ask me if you have any confusion. 

Here’s a video where I have shown in detail what you have to do. 

Go through the video carefully. DON’T SKIP.

Here’s the login details for grammarly premium account:

URL: https://account.grammarly.com/

email: [email protected]

password:RNaLj4H&Yn2Jbt&YJ2jk

Formatting Rules

1. Always write in the first person POV. (I, Me, My, etc.)
2. Do not make any paragraph larger than 3-4 lines. If it gets larger, just write in a new paragraph.

Have a look at the above picture. No paragraph is too long. Even a paragraph can consist of only one sentence if it makes sense.  

3. Use bullet points, numbering, tables, etc. as much as possible. If you can represent some data in a table, don’t write about them in paragraphs. 

4. Try to write in short simple sentences that are easy to read. Do not write complex sentences unnecessarily.

Example of a bad sentence:

After a week or so of practicing this way, it is time to pocket the treats and walk with your empty left hand hanging naturally by your side.

Example of a better sentence:

After practicing this way for about a week, stop using treats. Instead, walk with your empty left hand hanging naturally at your side.

5. Avoid ambiguous sentences where the subject is not clear because you have used pronouns multiple times referring to multiple subjects. 

Example of an ambiguous sentence:

Try testing them by going out to a park then removing their leash allowing them to practice this in a more safe environment.

Example of a less ambiguous sentence:

Try testing your dog by going out to a dog park then removing their leash allowing your dog to practice the heel command in a more safe environment.

6. In all the subheadings and bullet point headings, use Title Case. Title Case means the first letter of every word will be capitalized.
7. After you’re finished with the article, use MS Word’s / Google Doc’s Spell Checker to find grammatical errors, spelling errors, typos, etc. and correct them.
8. Don’t use ; this punctuation mark. Instead of this use , or . as they fit.
9. If you need to write a Step-by-Step guideline, follow this format:

10. If you need to write a “Frequently Asked Questions” section, follow this format:

11. If you need to write about a product in the article, forget the typical review style. Write as such you’ve used the product yourself. Write in the POV of first person. (ex: When I use this…, According to my experience). No need to follow a features, pros, cons style like typical reviews. Just write about the product like you are writing any informational subheading. You can bullet out some of the features that caught your attention or you really liked. You can also bullet out some of the stuff you didn’t like. Don’t think of it as writing product reviews. 

12. Cut fluffy, verbose and redundant content

Examples:

Verbose: “Dogs who have been properly trained from a very early age, typically as puppies, and have been consistently provided with ample opportunities for socialization will usually be well-behaved and less prone to unwanted behavioral issues.”

Concise: “Properly trained and socialized puppies typically grow into well-behaved dogs.”

Fluffy: “It is a well-known fact, universally accepted by most, that all dogs, irrespective of their breed, size, or age, require some level of exercise to keep them healthy, happy, and in the best shape possible.”

Concise: “All dogs require exercise for their health and happiness.”

13. Throughout the article, you are encouraged to internally link to other relevant articles from my site.